Alliance for Gun Responsibility gunresponsibility.org The Alliance for Gun Responsibility (“the Alliance”) asked our crew to help redesign and reorganize the nonprofit organization’s website to ensure it serves as a go-to source for information and advocacy in the effort to end gun violence in the United States and beyond. Site managers wanted an easy-to-navigate online portal, pointing visitors to the latest news, research, data and analysis, legislative priorities, fundraising initiatives, and year-round opportunities for interested parties to get involved with the Alliance’s mission. Our design and UX team fulfilled the Alliance’s request with a striking web design that is colorful, contemporary, and emotionally engaging. They started by rebuilding the site’s information architecture, designing it to nurture a cycle of activism, from increased knowledge to incentivized action to long-term commitment. To fuel this engagement cycle, the project team implemented a content strategy that elevates personal stories about gun violence and its impact on human lives. Design themes for the updated site focus on humanism and activism, with imagery and typography that recreate the look and feel of handmade protest signs. Page designs feature images of real people associated with the Alliance, while page layouts support the overall messaging strategy, featuring clickable graphic tiles and rotating image banners that attract attention and pull visitors deeper into content sections.Our development team implemented the new page designs through an advanced, custom-built theme, leveraging the Tailwind CSS framework, while utilizing WordPress’s new Gutenberg editor and our CF ALLOY™ components. This resulted in a site that affords site managers exceptional levels of freedom and flexibility to easily create and update content, while retaining the fundamental design principles. Technologies: WordPress, Gutenberg, CF ALLOY™, Tailwind CSS Contact us to learn more