removing barriers, powering DTC sales

At the time Bell’s management team approached Culture Foundry, the winery’s official website was relying on three tools that actually hampered site performance:

1. A counterintuitive page-building tool that created headaches for site editors
2. An ecommerce platform that restricted sales opportunities through the site
3. A website widget intended to aid with online accessibility issues that was instead creating a liability for Bell in terms of ADA/WCAG compliance

Our crew immediately addressed concerns with accessibility compliance by first removing the problematic widget and then correcting issues in the website’s code to improve accessibility directly.

From there, we helped the Bell team replace its existing ecommerce solution with eCellar, a more dynamic option that gave the sales and marketing team greater flexibility in how it can structure its online store, promote its offerings to wine club members, and sell direct to consumers.

In tandem with the eCellar integration, our design team refreshed the website’s homepage and other design elements throughout the site that were impacted by the ecommerce upgrade and extended those thematic updates into a redesigned template for Bell’s email communications to customers.