innovating the innovators

ImageSource’s legacy website was dense, text-heavy, and lacked the design and UX elements required to humanize the company’s largely technical business services, even though those services are intended to make human jobs easier.

The company’s signature ILINX® technology platform featured almost two dozen individual process and service offerings, which needed to be characterized and presented in the appropriate combinations to the primary industries ImageSource supports: eGovernment, Financial Services, Tribal Nations, Manufacturing, Healthcare, and Higher Education.

ImageSource’s legacy website presented no clear way to connect customer needs and questions to the company’s logical software and service solutions, which made it difficult for customers to find relevant content and construct a meaningful journey through the website to the point of asking for more information or follow up from a sales representative.

Organizing this information to link all the relevant parts would be similar to wiring the back of a telephone switchboard, and required a thoughtful strategy to make the right connections…and connect the dots for prospective customers.

Our web strategists and UX experts devised an elaborate but logical blueprint for tagging and connecting content types within the website’s content management system. This supported a revised information architecture that organized and rationalized the way customers could search for and examine the product information most relevant to them, by industry, process, and/or service, while accessing a multitude of online resources to help them understand and analyze options.

From the updated menu plan, our design team suggested a significant reimagining of ImageSource’s key landing pages, introducing more imagery, graphic art, animated color blocks and other design elements to better visualize and differentiate ImageSource’s business automation solutions – and how they interconnect – while supporting wayfinding through site content.

As part of the design refresh, our design team leveraged every aspect of ImageSource’s new visual identity, from fresh color palettes and typography to sleek iconography and uplifting imagery, featuring dozens of happy, human faces situated in a variety of work environments.